Article: My Business: Pfeiffer Power Seminars
About Janet Pfeiffer
Randolph Roxbury IN
Sept. 23, 2010
Compiled by RandolphRoxbury This Week about Janet Pfeiffer
Why did you start the business? Janet Pfeiffer: I actually began as a children's author. After my first book-signing in a Hoboken school, the principal asked me if I could provide staff training on anger management. I wrote and presented a 1 1/2-hour program (which has grown to a full eight-hour lecture) and realized this was my calling: to help others be less angry, resolve their disagreements easier, get along better with others and generally live a more peaceful and prosperous life.
If you could do it again, what would you do differently? I would have created a business plan from the get-go and enlisted professional business organizations (such as SBDC and SCORE) to teach me how to market and promote myself. I excel at being a motivational speaker and author but struggle with the marketing aspect of being a business owner.
What's the best business advice you've ever received? To be authentic. I put on no airs about who I am. I do not have a degree in psychology, although many people tell me what I do is much more effective. I speak from my heart and about my deep spiritual beliefs, sharing the most intimate details of my life in order to better help others.
What personality trait helps you the most? I am very candid about my history. I've been divorced, estranged from my children, overcame an eating disorder and blackmailed, and I am a survivor of domestic violence, among other things. People relate to my easy-going nature and blunt honesty. I speak from personal life experience. People consistently tell me I'm relatable. They love my positive attitude and the fact that I hold no grudges. I have taken enormous obstacles and suffering and turned them into great opportunities for personal and professional growth. I live in peace and give others hope that they can as well.
What's the most difficult part of the job? The long hours alone in my office trying to do it all. I could really use a full-time staff.
The easiest? Giving lectures. I come alive when I am speaking to large groups of people, whether in person or on TV.
What's your least expensive product or service? My books are inexpensive. "The Secret Side of Anger" is $12.99, but it really packs a punch (figuratively speaking — I don't advocate hitting).
The most expensive? A corporate lecture.
Describe your most unusual customer, job or work experience. I have private clients as well as corporate. One of my most memorable was a hit man. When he first came to me, he was having personal issues (unrelated to his violent lifestyle — or so he thought). As time passed, he began to realize he no longer wanted the life he had. The thought of being violent and hurting someone began to make him sick to his stomach. He wanted inner peace. After working with me for several months, he had made remarkable changes and had given up his violent lifestyle. I was truly proud of him and honored to be the one he chose to share this part of his journey.
Where do you conduct your business? I have presented lectures in Morris Plains, Roxbury, Madison, Morristown and Chester. Last year, I was the keynote speaker at a luncheon for Volunteer Management Center. I also recently appeared at Mendham Books for a book-signing.
I also run the nonprofit Antidote to Anger Support Group at St. Simon Church in Rockaway. We meet on the first and third Wednesday of the month and are celebrating our two-year anniversary this month. I am using my latest book, "The Secret Side of Anger," to help nonprofits raise money for their organizations. I am setting up an event to benefit Market Street Mission in Morristown and am seeking to help others.
When you leave the business, what will you do? I have no intention of ever changing careers or retiring. In fact, I'm moving my business forward into the TV and radio industries. I plan to work until I'm 90. Then I'll re-evaluate my life and possibly cut back to part time.
In one sentence, tell us why customers should shop here. Some believe when you have your health you have it all, but I believe that when you have inner-peace, you have everything. I guide individuals on the path to achieving serenity. When they do, life literally becomes effortless.
PFEIFFER POWER SEMINARS
TYPE OF BUSINESS: Lectures, seminars, workshops, retreats and training programs for corporations, businesses, schools, churches, nonprofits and civic organizations
OWNER: Janet Pfeiffer, president and CEO
ADDRESS: Home-based, serving tri-state area
TELEPHONE NUMBER: 973-697-1904, 201-213-8499 (cell)
Facebook — Janet Pfeiffer's Heal Our World
Free online newsletter: Profound Awareness
OFFICE HOURS: 8 a.m. to 8 p.m. Monday to Friday; available by cell 24/7
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